Hans Carl von Carlowitz (1645–1714) is considered the founder of sustainability. As head miner, he only cut down as much of his forest as could be regenerated in the foreseeable future. This economic and ecological action ensured the continued existence of forestry in the Upper Ore Mountains.
250 years later, the United Nations Brundtland Report took up the concept of sustainability in a political and social context. Humanity can develop sustainably in a way that satisfies its needs without restricting future generations. Sustainability takes place in the present while it is intended for the future.
As Carlowitz recognised as early as the 18th century, sustainability is the only aspect that makes companies viable for the future. Only those who take on a holistic view of all aspects of the market today, as well as of economic and living space, can be successful in the future.
To us, sustainability means questioning each of our actions and developing clever ideas and environmentally friendly solutions.